IN THIS PAGE YOU WILL GET Service Marketing B.Com 6th Sem NOTES WHICH IS USE FOR ALL UNIVERSITIES COVERED UNDER CBCS PATTERN ESPECIALLY:
1. DIBRUGARH UNIVERSITY
2. GAUHATI UNIVERSITY
3. ASSAM UNIVERSITY
4. RAVINDRA NATH TAGORE UNIVERSITY
5. KOLKATA UNIVERSITY
6. DELHI UNIVERSITY
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SERVICE MARKETING IMPORTANT QUESTIONS
SERVICE MARKETING CHAPTERWISE NOTES
UNIT 1 INTRODUCTION TO SERVICE MARKETING
UNIT 2 CONSUMER BEHAVIOUR IN SERVICE MARKETING
UNIT 3 MARKETING MIX, ADVERTISING, PACKAGING & BRANDING
UNIT 4 MARKETING OF VARIOUS TYPES OF SERVICES
PAST EXAM QUESTION PAPERS
PAST EXAM SOLVED QUESTION PAPERS
2014
2015
2016
2017
2018
2019